Basic marketing research : applications to contemporary issues / Naresh K. Malhotra
By: Malhotra, Naresh K.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: International ed.Description: 685 p. : ill. + 1 CD-ROM.ISBN: 0130090484.Call No.: HF5415.2 M343B 2002 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.2 M343B 2002 (Browse shelf) | Available | 200407280138 |
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HF5415.2 M322M 2004 Marketing research essentials / | HF5415.2 M322M 2007 Marketing research / | HF5415.2 M343B Basic marketing research : | HF5415.2 M343B 2002 Basic marketing research : | HF5415.2 M343M Marketing research : an applied orientation | HF5415.2 M343M 1996 Marketing research : | HF5415.2 M343M 2004 Marketing research : |
Includes bibliographical references and indexes
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