Basic marketing research : applications to contemporary issues / Naresh K. Malhotra

By: Malhotra, Naresh K.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: International ed.Description: 685 p. : ill. + 1 CD-ROM.ISBN: 0130090484.Call No.: HF5415.2 M343B 2002 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.2 M322M 2004 Marketing research essentials / HF5415.2 M322M 2007 Marketing research / HF5415.2 M343B Basic marketing research : HF5415.2 M343B 2002 Basic marketing research : HF5415.2 M343M Marketing research : an applied orientation HF5415.2 M343M 1996 Marketing research : HF5415.2 M343M 2004 Marketing research :

Includes bibliographical references and indexes

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