Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler

By: Andreasen, Alan R.
Contributor(s): Kotler, Philip | Kotler, Philip. Strategic marketing for nonprofit organizations.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2003Edition: 6th ed. , international ed.Description: 536 p. : ill.ISBN: 0131227920.Call No.: HF5415 A527S 2003 Subject(s): NONPROFIT ORGANIZATIONS -- MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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HF5415 A527S 2003 (Browse shelf) Available 200410200007

Includes bibliographical references and index

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