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Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt

By: Solomon, Michael R.
Contributor(s): Rabolt, Nancy J.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2004Description: 542 p. : ill.ISBN: 013081122X.Call No.: HD9940 .A2 S646C Subject(s): FASHION MERCHANDISING | CLOTHING ANG DRESS -- MARKETING | CONSUMER BEHAVIOR | CONSUMERS' PREFERENCES | CONSUMERS -- PSYCHOLOGY | CONSUMER PROTECTIONBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD9940 .A2 S646C (Browse shelf) Available 200412280052

Includes bibliographical references and index

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