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Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2003Description: 206 p.ISBN: 0471268674.Call No.: HF5415 K674M Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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HF5415 K674M Marketing moves : HF5415 K674M Marketing moves : HF5415 K674M Marketing moves : HF5415 K674M Marketing insights from A to Z : HF5415 K674M Marketing insights from A to Z : HF 5415 K674M Marketing 3.0 : HF5415 K674M 1990 Marketing : an introduction

Includes bibliographical references and index

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