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Brands and branding / Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]

Contributor(s): Clifton, Rita | Simmons, John | Ahmad, Sameena.
Material type: materialTypeLabelBookSeries: The economist.Publisher: London : Profile, c2003Description: 256 p. : ill. (some col.).ISBN: 186197664X.Call No.: HD69 .B7 B726 Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MARKETING | BRAND NAME PRODUCTS -- MANAGEMENT | BRAND NAME PRODUCTS -- FORECASTINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD69 .B7 B726 (Browse shelf) Available 200412150027

Includes bibliographical references and index

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