Marketing strategy / O.C. Ferrell, Michael D. Hartline

By: Ferrell, O.C, 1945-.
Contributor(s): Hartline, Michael D.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : Thomson/South-Western, c2005Edition: 3rd ed.Description: 628 p. : ill.ISBN: 0324201400.Call No.: HF5415.13 F477M 2005 Subject(s): MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.13 F477M 2005 (Browse shelf) Available 200501260196
Main Campus
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HF5415.13 F477M 2005 (Browse shelf) Available 200602030007

Includes bibliographical references and indexes

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