Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton
By: Pires, Guilherme Dias.
Contributor(s): Stanton, John.
Material type:
BookPublisher: Australia : Thomson, 2005Description: 274 p. : ill.ISBN: 1861529961.Call No.:
HF5415.127
P573E
Subject(s): MINORITY CONSUMERS | TARGET MARKETING | MARKET SEGMENTATIONBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.127 P573E (Browse shelf) | Available | 200505120034 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.127 M664G Global marketing and advertising : understanding cultural paradoxes | HF5415.127 M664G 2005 Global marketing and advertising : | HF5415.127 P567T 1996 Target marketing : researching, reaching and retaining your target market | HF5415.127 P573E Ethnic marketing : | HF5415.127 S647E 2016 Experiential marketing : | HF5415.127 W446M 1994 Market segmentation | HF5415.127 W446M 1994 Market segmentation |
Includes bibliographical references and index
There are no comments for this item.