Marketing finance : turning marketing strategies into shareholder value / Keith Ward
By: Wark, Keith.
Material type: BookPublisher: Amsterdam : Elsevier Butterworth-Heinemann, 2004Description: 349 p. : ill.ISBN: 0750657707.Call No.: HF5415.13 W372M Subject(s): MARKETING -- MANAGEMENT | MARKETING -- COSTS | MARKETING -- COSTS EFFECTIVENESSGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 W372M (Browse shelf) | Available | 200505140055 |
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HF5415.13 T456H Hi-tech hi-touch branding : creating brand power in the age of technology | HF5415.13 W344M 1996 Marketing strategy : planning and implementation | HF5415.13 W344M 1999 Marketing strategy : planning and implementation | HF5415.13 W372M Marketing finance : | HF5415.13 W447S 2013 Strategic marketing management : planning, implementation and control / | HF5415.13 W477M 2004 The marketing plan : | HF5415.13 W577S 2016 Services marketing : people, technology, strategy / |
Includes index
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