Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau

By: Hair, Joseph F.
Contributor(s): Bush, Robert P | Ortinau, David J.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill Irwin, c2006Edition: 3rd ed. , international ed.Description: 700 p. : ill.ISBN: 0071115927.Call No.: HF5415.2 H347M 2006 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.2 H347M 2006 (Browse shelf) Available 200505280014

Includes bibliographical references and indexes

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