Sales forecasting management / John T. Mentzer & Carol C. Bienstock

By: Mentzer, John T.
Contributor(s): Bienstock, Carol C.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage, c1998Description: 274 p. : ill. + 1 diskette.ISBN: 0761908226.Call No.: HF5415.2 M467S Subject(s): SALES FORECASTING -- MANAGEMENT | MARKETING RESEARCH -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexLocal Note(s): 1 master
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HF5415.2 M343M 2010 Marketing research : HF5415.2 M374 Marketing metrics : HF5415.2 M374 Marketing metrics : HF5415.2 M467S Sales forecasting management / HF5415.2 M647Q Qualitative marketing research : HF5415.2 P372M Marketing research / HF5415.2 P696H 2012 The handbook of online and social media research :

Includes bibliographical references and index

1 master

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