Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobe
By: Gobe, Marc.
Material type: BookPublisher: New York, N.Y. : Allworth Press, c2002Description: 249 p. : ill.ISBN: 158115240X.Call No.: HD69 .B7 G623C Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MARKETING | CONSUMERS' PREFERENCES | MOTIVATION RESEARCH (MARKETING)Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 G623C (Browse shelf) | Available | 200506210060 |
Includes bibliographical references and index
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