Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler
By: Lindstrom, Martin.
Material type:
BookPublisher: New York, N.Y. : Free Press, c2005Description: 237 p. : ill.ISBN: 0743267842.Call No.:
HD69 .B7
L562B
Subject(s): BRAND NAME PRODUCTS | BUSINESS NAMES | ADVERTISING -- BRAND NAME PRODUCTS | ADVERTISING -- PSYCHOLOGICAL ASPECTS | SENSES AND SENSATIONBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 L562B (Browse shelf) | Available | 200507080006 |
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Includes bibliographical references and index
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