Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany

By: Jewler, A. Jerome.
Contributor(s): Drewniany, Bonnie L.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/Wadsworth, c2005Edition: 8th ed.Description: 336 p. : ill.ISBN: 053462510X.Call No.: HF5825 J484C 2005 Subject(s): Advertising copy | ADVERTISING LAYOUT AND TYPOGRAPHYBibliography, etc. Note: Includes bibliographical references and index
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HF5825 J484C 2005 (Browse shelf) Available 200508180012

Includes bibliographical references and index

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