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Effects of brand naming and patriotic appeal on consumer purchase intentions [electronic resource] / by Kanchana Patanasakdikul

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BookPublisher: [Bangkok] : Graduate School, Bangkok Univ., 2004Description: 1 online resource.Call No.: Thesis K362E 2004 BU Subject(s): BANGKOK UNIVERSITY -- DISSERTATIONS | BRAND NAME PRODUCTS | CONSUMER BEHAVIOR | ADVERTISING -- BRAND NAME PRODUCTSOnline resources: Electronic Resource Dissertation note: Thesis (M.A.)--Graduate School, Bangkok University, 2004

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Previous	Thesis D352S 2011 BU Satisfaction in the use of internet for value education among the secondary students in the Catholic schools in Bangkok	Thesis D542R 2008 BU Rhetorical sensitivity and communication competence : a test for convergent validity	Thesis D826S 2007 BU Speechless in Bangkok : the relationship between students' communication apprehension and their motives for communicating with instructors	Thesis K362E 2004 BU Effects of brand naming and patriotic appeal on consumer purchase intentions	Thesis K425P 2009 BU Participatory development communication and people's happiness in a Bhutanese community	Thesis K747C 2011/2012 LE The consumption behaviour and attitude of modern Thai consumers toward a luxury brand : a case study of Louis Vuitton	Thesis K863C 2013 BU Comparative study on banner advertisement type and shape effect on click-through-rate and conversion using Google display network	Next

Thesis (M.A.)--Graduate School, Bangkok University, 2004

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