Customer communications in marketing 2004-2005 / Maggie Jones and Alison Cheeseman

By: Jones, Maggie.
Contributor(s): Cheeseman, Alison.
Material type: materialTypeLabelBookPublisher: Amsterdam : Elsevier, 2004Description: 304 p. : ill.ISBN: 0750661879.Call No.: HF5718 J663C 2004 Other title: CIM coursebook : customer communications in marketing 2004-2005.Subject(s): COMMUNICATION IN MARKETING | BUSINESS COMMUNICATION | BUSINESS COMMUNICATION -- EXAMINATIONS, QUESTIONS, ETC | CUSTOMER RELATIONS | CUSTOMER SERVICES | RELATIONSHIP MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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