Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss
Contributor(s): Stone, Merlin [ed.] | Bond, Alison [ed.] | Foss, Bryan [ed.].
Material type: BookSeries: Market research in practice series.Publisher: London : Kogan Page, 2005Description: 288 p. : ill.ISBN: 0749442921.Call No.: HF5415.5 C667 Subject(s): CUSTOMER RELATIONS -- MANAGEMENT | MARKETING RESEARCH | DATABASE MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.5 C667 (Browse shelf) | Available | 200510070086 |
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HF5415.5 C533I The invisible customer : strategies for successful customer service down the wire | HF5415.5 C533I The invisible customer : strategies for successful customer service down the wire | HF5415.5 C664C 2000 Customer care : how to create an effective customer focus | HF5415.5 C667 Consumer insight : | HF5415.5 C667 Consumer insight : | HF 5415.5 C667 Consumer-brand relationships : | HF 5415.5 C667 Consumer-brand relationships : |
Includes bibliographical references and index
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