Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill, 2005Edition: 6th ed. , international ed.Description: 256 p. : ill.ISBN: 007123831X.Call No.:
HF5415.13
L435A 2005
Subject(s): MARKETING -- UNITED STATES -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 L435A 2005 (Browse shelf) | Available | 200605250105 |
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Includes bibliographical references and index
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