Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
By: Johansson, Johny K.
Material type: BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill, 2006Edition: 4th ed. , international ed.Description: 647 p. : ill.ISBN: 0071244549.Call No.: HF1416 J632G 2006 Other title: Global marketing : foreign entry, local marketing, and global management.Subject(s): EXPORT MARKETING | EXPORT MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF1416 J632G 2006 (Browse shelf) | Available | 200606220010 |
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Includes bibliographical references and indexes
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