Global marketing management : a casebook / John A. Quelch, Christopher A. Bartlett

By: Quelch, John A.
Contributor(s): Bartlett, Christopher A, 1943-.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2006Edition: 5th ed.Description: 680 p. : ill.ISBN: 0324322844.Call No.: HF1416 Q442G 2006 Subject(s): EXPORT MARKETING -- MANAGEMENT | EXPORT MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references
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HF1416 Q442G 2006 (Browse shelf) Available 200608260007

Includes bibliographical references

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