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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

By: Kapferer, Jean-Noel.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2005Edition: 3rd ed.Description: 497 p. : ill.ISBN: 0749442832.Call No.: HD69 .B7 K363N 2005 Subject(s): BRAND NAME PRODUCTS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HD69 .B7 K363N 2005 (Browse shelf) Available 200607270155

Includes bibliographical references and index

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