Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe
By: Jaffe, Joseph.
Material type: BookPublisher: Hoboken, N.J. : An Adweek Book, c2005Description: 284 p. : ill.ISBN: 0471718378.Call No.: HF5822 J333L Subject(s): ADVERTISING -- PSYCHOLOGICAL ASPECTS | CUSTOMER RELATIONS | TARGET MARKETING | ADVERTISING -- TECHNOLOGICAL INNOVATIONS | INTERACTIVE MARKETINGGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5822 J333L (Browse shelf) | Available | 200607270157 |
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HF5822 D864A The advertised mind : | HF5822 D864A The advertised mind : | HF5822 D873O One great insight is worth a thousand good ideas : | HF5822 J333L Life after the 30-second spot : | HF5822 J333L Life after the 30-second spot : | HF5822 K783C Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / | HF5822 K783C Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / |
Includes index
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