Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci

By: Churchill, Gilbert A., Jr.
Contributor(s): Iacobucci, Dawn.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2005Edition: 9th ed. , international student ed.Description: 697 p. : ill. (some col.).ISBN: 0324225091.Call No.: HF5415.2 C487M 2005 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.2 C487M 2005 (Browse shelf) Available 200608260020

Includes bibliographical references and indexes

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