Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et.al.]
Contributor(s): Lovelock, Christopher.
Material type:
BookPublisher: Singapore : Pearson/Prentice Hall, 2005Edition: 2nd ed.Description: 696 p. : ill.ISBN: 0131275372.Call No.:
HD9987 .A2
S478 2005
Subject(s): SERVICE INDUSTRIES -- ASIA -- MARKETING | PROFESSIONS -- ASIA -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD9987 .A2 S478 2005 (Browse shelf) | Available | 200610050060 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD9981.5 L683P 2002 Principles of service marketing and management / | HD9981.5 L683P 2002 Principles of service marketing and management / | HD9981.5 L683P 2002 Principles of service marketing and management / | HD9987 .A2 S478 2005 Services marketing in Asia : | HD9987 .A2 W577S Services marketing in asia : | HD9987 .I42 D37S Strategic management of services : | HD9987 .T52 ค962 โครงการศึกษาเพื่อกำหนดความเป็นเลิศของบางกลุ่มสินค้าภาคบริการในตลาดโลก : |
Includes bibliographical references and indexes
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