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The fake factor : why we love brands but buy fakes / Sarah McCartney

By: McCartney, Sarah.
Material type: materialTypeLabelBookPublisher: London : Cyan, 2005Description: 230 p.ISBN: 190487942X.Call No.: HD69 .B7 M322F Subject(s): BRAND NAME PRODUCTS | CONSUMER BEHAVIOR
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Main Campus
Book Shelves 		HD69 .B7 M322F (Browse shelf) Available 200610240001
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HD69.B7 L562B 2010 Brand sense : HD69 .B7 L879B Brands : HD69 .B7 L879B Brands : HD69 .B7 M322F The fake factor : HD69 .B7 M327W World class brands HD69 .B7 M372B The brand marketing book : HD69 .B7 M372B The brand marketing book :

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