Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw
By: Upshaw, Lynn B.
Material type:
BookSeries: New directions in business.Publisher: New York, N.Y. : Wiley, c1995Description: 354 p. : ill.ISBN: 047104220X.Call No.:
HD69 .B7
U673B
Subject(s): BRAND NAME PRODUCTS -- MANAGEMENTGeneral Note: Series statement from jacketBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 U673B (Browse shelf) | Available | 200610270010 |
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Series statement from jacket
Includes bibliographical references and index
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