Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee

By: Kotler, Philip.
Contributor(s): Lee, Nancy, 1932-.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Wharton School, c2007Description: 332 p. : ill.ISBN: 0131875159.Call No.: JF1525 .P67 K674M Subject(s): GOVERNMENT PRODUCTIVITY | PUBLIC ADMINISTRATION -- CITIZEN PARTICIPATION | ADMINISTRATIVE AGENCIES -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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