Sports marketing : a strategic perspective / Matthew D. Shank

By: Shank, Matthew D.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 3rd ed. , international ed.Description: 500 p. : ill.ISBN: 0131293850.Call No.: GV716 S526S 2005 Subject(s): SPORTS -- UNITED STATES -- MARKETING | SPORTS -- UNITED STATES -- MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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GV716 S526S 2005 (Browse shelf) Available 200705150014

Includes bibliographical references and index

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