Essentials of marketing / Chanrles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

By: Lamb, Charles W., Jr.
Contributor(s): Hair, Joseph F | McDaniel, Carl.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2006Edition: 5th ed.Description: 544 p. : col. ill.ISBN: 032431664X.Call No.: HF5415 L352E 2006 Subject(s): MARKETING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415 L352E 2006 (Browse shelf) Available 200705150016
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HF5415 K877M 1981 Marketing HF5415 L352E 2001 Essentials of marketing / HF5415 L352E 2003 Essentials of marketing / HF5415 L352E 2006 Essentials of marketing / HF5415 L352M 1998 Marketing HF5415 L352M 2000 Marketing HF5415 L352M 2002 Marketing /

Includes bibliographical references and indexes

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