The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [et al.]
Contributor(s): Winters, Arthur A.
Material type: BookPublisher: New York, N.Y. : Visual Reference, c2005Description: 175 p. : col. ill.ISBN: 1584710780.Call No.: HD69 .B7 P683 Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MANAGEMENT | ADVERTISING | BUSINESS NAMES | PRODUCT MANAGEMENTCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 P683 (Browse shelf) | Available | 200705160002 |
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