The case for B2B branding : pulling away from the business to business pack / Bob Lamons
By: Lamons, Bob.
Material type: BookPublisher: Australia : Thomson, c2005Description: 214 p. : ill.ISBN: 0324398654.Call No.: HD69 .B7 L356C Subject(s): BRAND NAME PRODUCTS -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 L356C (Browse shelf) | Checked out | 2025-01-14 | 200705230049 |
Includes bibliographical references and index
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