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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Edition: 7th ed. , McGraw-Hill international ed.Description: 820 p. : ill. (chiefly col.).ISBN: 9780071105897.Call No.: HF5823 B442A 2007 Subject(s): ADVERTISING | SALES PROMOTION | COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5823 B442A 2007 (Browse shelf) Available 200711090002
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Includes bibliographical references and indexes

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