Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Edition: 7th ed. , McGraw-Hill international ed.Description: 820 p. : ill. (chiefly col.).ISBN: 9780071105897.Call No.:
HF5823
B442A 2007
Subject(s): ADVERTISING | SALES PROMOTION | COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 B442A 2007 (Browse shelf) | Available | 200711090002 |
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Includes bibliographical references and indexes
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