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Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James

By: Bruner II, Gordon C.
Contributor(s): Hensel, Paul J | James, Karen E.
Material type: materialTypeLabelBookPublisher: Chicago, Ill. : American Marketing Association, c2005Description: 842 p.ISBN: 1587992051.Call No.: HF5415.3 B786M Subject(s): MARKETING RESEARCH -- STATISTICAL METHODS -- HANDBOOKS, MANUALS, ETC | SCALING (SOCIAL SCIENCES) -- HANDBOOKS, MANUALS, ETCBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.3 B786M (Browse shelf) Available 200707260010

Includes bibliographical references and indexes

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