Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood
By: Masterman, Guy.
Contributor(s): Wood, Emma H.
Material type:
BookSeries: Events management series.Publisher: Amsterdam : Elsevier, 2006Description: 322 p. : ill.ISBN: 0750663618.Call No.:
GT3405
M377I
Subject(s): SPECIAL EVENTS -- MANAGEMENT | SPECIAL EVENTS -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | GT3405 M377I (Browse shelf) | Available | 200706070009 | |
| Main Campus Book Shelves | GT3405 M377I (Browse shelf) | Available | 200706070008 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| GT3405 J324P 2013 Promoting and marketing events : theory and practice / | GT3405 L562P 2011 Planning and managing a corporate event / | GT3405 M322E 2014 Event sponsorship / | GT3405 M377I Innovative marketing communications : | GT3405 M377I Innovative marketing communications : | GT3405 M377T 2016 Technology and events : how to create engaging events / | GT3405 O866E Events feasibility and development : from strategy to operations / |
Includes bibliographical references and indexes
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