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How brands become icons : the principles of cultural branding / Douglas B. Holt

By: Holt, Douglas B.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business School Press, c2004Description: 265 p. : ill.ISBN: 1578517745.Call No.: HD69 .B7 H647H Subject(s): BRAND NAME PRODUCTS | BUSINESS NAMES | POPULAR CULTUREBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD69 .B7 H647H (Browse shelf) Available 201311050008

Includes bibliographical references and index

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