Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]
Contributor(s): Farris, Paul W.
Material type:
BookPublisher: Upper Saddle River, N.J. : Wharton School, 2007Description: 359 p. : ill.ISBN: 0131873709.Call No.:
HF5415.2
M374
Subject(s): MARKETING RESEARCH | MARKETING -- MATHEMATICAL MODELSBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.2 M374 (Browse shelf) | Available | 200708030099 |
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| HF5415.2 M343M 2004 Marketing research : | HF5415.2 M343M 2004 Marketing research : | HF5415.2 M343M 2010 Marketing research : | HF5415.2 M374 Marketing metrics : | HF5415.2 M374 Marketing metrics : | HF5415.2 M467S Sales forecasting management / | HF5415.2 M647Q Qualitative marketing research : |
Includes bibliographical references and index
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