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B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi

By: Kotler, Philip.
Contributor(s): Pfoertsch, Waldemar.
Material type: materialTypeLabelBookPublisher: Berlin : Springer, c2006Description: 357 p. : ill.ISBN: 9783540253600.Call No.: HD69 .B7 K674B Subject(s): BRAND NAME PRODUCTS -- MANAGEMENT | BRAND NAME PRODUCTS -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and indexes
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Main Campus
Book Shelves 		HD69 .B7 K674B (Browse shelf) Available 200710010005
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HD 69 .B7 K526B The brandmindset / HD 69 .B7 K526B The brandpromise : HD69 .B7 K534N No space, no choice, no jobs, no logo / HD69 .B7 K674B B2B brand management / HD 69 .B7 K676B Brand society : HD69 .B7 L356C The case for B2B branding : HD69 .B7 L362D Designing brand experiences /

Includes bibliographical references and indexes

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