The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Joseph Sugarman

By: Sugarman, Joseph.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2007Description: 338 p. : ill.ISBN: 9780470051245.Call No.: HF5825 S932A Other title: Copywriting handbook.Subject(s): Advertising copy -- HANDBOOKS, MANUALS, ETCGeneral Note: "An Adweek book"--CoverBibliography, etc. Note: Includes bibliographical references and index
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HF5825 S932A (Browse shelf) Available 200710010010

"An Adweek book"--Cover

Includes bibliographical references and index

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