Marketing management : a value-creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher
By: Dubois, Pierre-Louis.
Contributor(s): Jolibert, Alain | Muhlbacher, Hans.
Material type: BookPublisher: New York, N.Y. : Palgrave Macmillan, 2007Description: 466 p. : ill.ISBN: 9780333773192.Call No.: HF5415.13 D826M Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 D826M (Browse shelf) | Available | 200712250017 |
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HF5415.13 D642M 2002 Marketing management : | HF5415.13 D673M Marketing for the small manufacturer : how to turn the disadvantages of being small into big business advantage | HF5415.13 D826M Marketing management : | HF5415.13 D826M Marketing management : | HF5415.13 D862D Driving brand value : using integrated marketing to manage profitable stakeholder relationships | HF5415.13 D862I IMC : | HF5415.13 D862I 2002 IMC : |
Includes bibliographical references and index
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