Marketing champions : practical strategies for improving marketing's power, influence, and business impact / Roy A. Young, Allen M. Weiss, and David W. Stewart
By: Young, Roy A.
Contributor(s): Weiss, Allen M | Stewart, David W.
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2006Description: 270 p. : ill.ISBN: 9780471744955.Call No.: HF5415 Y686M Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 Y686M (Browse shelf) | Available | 200801250005 |
Includes bibliographical references and index
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