Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley
By: Batterley, Richard.
Material type: BookPublisher: Sydney : McGraw-Hill, c2004Description: 206 p. : ill.ISBN: 0074713744.Call No.: HF5415.55 B377L Subject(s): RELATIONSHIP MARKETING | CUSTOMER RELATIONSGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.55 B377L (Browse shelf) | Available | 200802040005 |
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HF5415.55 ช686อ ERM-กลยุทธ์บริหารประสบการณ์--สร้างแฟนพันธุ์แท้ = | HF5415.55 B372P Principles of customer relationship management / | HF5415.55 B372P Principles of customer relationship management / | HF5415.55 B377L Leading through relationship marketing : | HF5415.55 B527C Customer equity : | HF5415.55 C474R Relationship marketing : | HF 5415.55 C474R Relationship marketing : |
Includes index
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