Strategic brand management / Richard Elliott, Larry Percy

By: Elliott, Richard.
Contributor(s): Percy, Larry.
Material type: materialTypeLabelBookPublisher: Oxford : Oxford Univ. Press, 2007Description: 265 p. : ill.ISBN: 9780199260003.Call No.: HF5415.15 E444S Subject(s): PRODUCT MANAGEMENT | STRATEGIC PLANNINGBibliography, etc. Note: Includes bibliographical references and indexLocal Note(s): Access no. 200909180013 is photocopy
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HF5415.15 E444S (Browse shelf) Available 200909180013
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HF 5415.15 C427B Brand rewired : HF5415.15 D364B Building database-driven Web catalogs HF5415.15 E444S Strategic brand management / HF5415.15 E444S Strategic brand management / HF5415.15 E444S 2007 Strategic brand management / HF5415.15 E444S 2007 Strategic brand management / HF5415.15 G545A Authenticity :

Includes bibliographical references and index

Access no. 200909180013 is photocopy

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