Cases in advertising and marketing management : real situations for tomorrow's managers / Edd Applegate and Art Johnsen
By: Applegate, Edd.
Contributor(s): Johnsen, Art.
Material type:
BookPublisher: Lanham, Md. : Rowman & Littlefield, c2007Description: 217 p. : ill.ISBN: 9780742538368.Call No.:
HF5823
A664C
Subject(s): ADVERTISING -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 A664C (Browse shelf) | Available | 200804220003 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF 5823 A477A 2013 Advertising creative : | HF 5823 A477A 2013 Advertising creative : | HF5823 A573H Handbook of small business advertising | HF5823 A664C Cases in advertising and marketing management : | HF5823 B343S Systematic approach to advertising creativity | HF5823 B377A 1996 Advertising management / | HF5823 B377A 1996 Advertising management / |
Includes bibliographical references and index
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