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Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff

By: Passikoff, Robert, 1948-.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2006Description: 242 p. : ill.ISBN: 047004022X.Call No.: HF5415.525 P377P Subject(s): CUSTOMER LOYALTYGeneral Note: Includes index
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Book Shelves 		HF5415.525 P377P (Browse shelf) Available 200806130012

Includes index

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