Brand positioning : strategies for competitive advantage / Subroto Sengupta
By: Sengupta, Subroto.
Material type:
BookPublisher: New Delhi : Tata McGraw-Hill Pub. Co., 2006Edition: 2nd ed.Description: 297 p. : ill. (some col.).ISBN: 0070581592.Call No.:
HF5415.15
S463B 2006
Subject(s): PRODUCT MANAGEMENT -- INDIA | MARKETING -- INDIABibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.15 S463B 2006 (Browse shelf) | Available | 200806190011 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.15 R633C Creating product strategies | HF5415.15 S267S 2015 Selling the Silver Bullet : | HF5415.15 S463B 2006 Brand positioning : | HF5415.15 S463B 2006 Brand positioning : | HF5415.15 S926D Design & marketing | HF5415.15 S926D Design & marketing | HF5415.15 U722D 1993 Design and marketing of new products |
Includes bibliographical references and index
There are no comments for this item.