Advertising and promotion : communicating brands / Chris Hackley
By: Hackley, Christopher E.
Material type:
BookPublisher: London : SAGE, 2006Description: 264 p. : col. ill.ISBN: 9780761941545.Call No.:
HF6161 .B4
H324A
Subject(s): ADVERTISING | ADVERTISING -- SOCIAL ASPECTS | SALES PROMOTION | ADVERTISING -- BRAND NAME PRODUCTSBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF6161 .B4 H324A (Browse shelf) | Available | 200806260026 |
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| HF6161 .B4 B726 Brand new brand thinking : | HF6161 .B4 B726 Brand new brand thinking : | HF6161 .B4 C937C Creating brand loyalty : the management of power positioning and really great advertising | HF6161 .B4 H324A Advertising and promotion : | HF6161 .B4 H324A Advertising and promotion : communicating brands / | HF6161 .B4 H324A Advertising and promotion : communicating brands / | HF6161.B4 H353F Fashion branding unraveled / |
Includes bibliographical references and index
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