Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin and Julian Cummins

By: Mullin, Roddy.
Contributor(s): Cummins, Julian.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2008Edition: 4th ed.Description: 300 p. : ill.ISBN: 9780749450212.Call No.: HF5438.5 M844S 2008 Other title: Sales promotion : how to create, implement and integrate campaigns that really work.Subject(s): SALES PROMOTION | MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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HF5438.5 M844S 2008 (Browse shelf) Available 200808260002

Includes bibliographical references and index

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