Strategic management in the media : from theory to practice / Lucy Kung
By: Kung, Lucy.
Material type:
BookPublisher: Los Angeles, Calif. : SAGE, 2008Description: 248 p. : ill.ISBN: 9781412903134.Call No.:
P96 .M34
K863S
Other title: Strategic management in the media : theory to practice.Subject(s): MASS MEDIA -- MANAGEMENT | STRATEGIC PLANNINGGeneral Note: Cover title: Strategic management in the media : theory to practiceBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | P96 .M34 K863S (Browse shelf) | Available | 200809060004 |
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Cover title: Strategic management in the media : theory to practice
Includes bibliographical references and index
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