Zag : the number-one strategy of high-performance brands / a whiteboard overview by Marty Neumeier

By: Neumeier, Marty.
Material type: materialTypeLabelBookPublisher: Berkeley, Calif. : AIGA, c2007Description: 178 p. : ill.ISBN: 9780321426772.Call No.: HD69 .B7 N485Z Other title: Zag : the #1 strategy of high-performance brands.Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- PLANNINGGeneral Note: Cover title: Zag : the #1 strategy of high-performance brandsBibliography, etc. Note: Includes bibliographical references and index
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Cover title: Zag : the #1 strategy of high-performance brands

Includes bibliographical references and index

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