Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker
By: Aaker, David A.
Material type:
BookPublisher: New York, N.Y. : Free Press, c2004Description: 348 p. : ill.ISBN: 9780743249386.Call No.:
HD69 .B7
A243B
Subject(s): BRAND NAME PRODUCTS -- PLANNING | BRAND NAME PRODUCTS -- MANAGEMENT | BRAND NAME PRODUCTS -- VALUATION -- MANAGEMENT | BRANDING (MARKETING)Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 A243B (Browse shelf) | Available | 200902040002 |
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| HD69 .B7 A243B Building strong brands / | HD69 .B7 A243B Building strong brands / | HD69 .B7 A243B Building strong brands / | HD69 .B7 A243B Brand portfolio strategy : | HD69.B7 A243B Brand relevance : making competitors irrelevant / | HD69.B7 A243B Brand relevance : making competitors irrelevant / | HD69 .B7 A243M Managing brand equity : |
Includes bibliographical references and index
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